If you thought Crayola crayons were just for kids, you wouldn’t be correct. Children’s crayons have long been an inspiration for makeup brands, and today Crayola is releasing it’s own line of makeup aimed at adults.
Crayola Beauty rolls out today, exclusively on the online fashion platform ASOS. The makeup line features 58 products made from vegan ingredients. The products span a rainbow-coloured range of 95 shades and include items like bright eyeshadow palettes, colour-changing lipstick, and a face crayon; all packaged with the Crayola designs you remember from your childhood.
Expanding Crayola for adults
The new makeup isn’t the Crayola company’s first foray into the beauty industry, however. Back in 2017, they partnered with Clinique to produce a selection of chubby lipsticks. And that year they also released Crayola-brand nail polish in collaboration with Sally Hansen. But their latest line may be the most diverse Crayola beauty collection yet.
The products range in price from US$15 to US$40. If you’re a kid-at-heart, you can purchase their own Crayola Beauty makeup exclusively from ASOS today.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.