Website redesign for Binns Kitchen + Bath Design
Client: Binns Kitchen + Bath Design
Agency: Eden Advertising
Project: Website Redesign
Binns Kitchen + Bath Design was one of the first kitchen companies in North America to bring the finery of European kitchen cabinets from overseas. They continue that tradition by incorporating high quality, European products in their custom kitchens from renowned manufacturers including SieMatic, Miele, Miralis, and others.
About the project
The client already had a website that was old and looked outdated. He wanted something new that could better showcase the designers and their work. The website had to express to consumers that they created modern, luxury kitchens and bathrooms.
This was achieved by placing a greater emphasis on the visuals, making them large, and making the copy more secondary. A gallery was created with the ability to filter images, save them and share them easier to inspire consumers. Using a contrasting colour scheme and creating movement on the page helps to draw the consumer in and maintain their attention. Finally, by bordering the website in white, it produces a greater feeling of luxury that the client was looking for.