‘Hawaii’ Campaign

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ING Direct (USA)


GWP Brand Engineering


PPC / Display Campaign

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ING Direct (now Tangerine) was a high-interest, online bank with cafés found across the US. Found in most US states, ING Direct was going to launch a new café in Hawaii. To promote the opening, the client wanted to create a regionally targeted online campaign, consisting of display and PPC advertising; and a Hawaiian-specific landing page. Using ING Direct’s bouncing ball ‘mascot’ as the hero, it was placed into different Hawaiian themed activities such as surfing and playing music.