Clera Windows + Doors “life is full of regrets” campaign

Client: Clera Windows + Doors
Agency: Eden Advertising
Project: Print & Direct Mail Campaign

Clera Windows + Doors is an Ontario-based manufacturers and installers of custom windows and doors with more than 40 locations.

About the project

The client wanted to move away from the standard penny-saver flyer campaigns and was looking for a more creative concept that they could run seasonally. In collaboration with a copywriter and another designer, several new concepts were devised, each with its own unique selling proposition. The one the client chose to run first was the concept based on regret; there are many regrets in life, but a Clera window purchase isn’t one of them. And with the new campaign, which featured the regret of a tattoo, came a refresh of the design and layout of their print marketing. This gave them a clean and refreshing new look to their campaigns that allowed them to be more fun.