Client: The National Benefit Authority
Agency: Eden Advertising
Project: Apparel Designs

The National Benefit Authority is a company that helps disabled Canadians in filing and appealing for the Disability Tax Credit from the federal government.

About the project

As a gift, the client wanted to create apparel that included long sleeve shirts, t-shirts, and tote bags for those they’ve helped to express their happiness with the help they received. This was expressed using the tagline, “I ❤️ my disability tax credit experts.” The back of the shirts feature the National Benefit Authority ambassador and spokesperson, three-time Paralympian and Gold Medalist, Paul Rosen. The left sleeve contains the website address, and the right boasts that they’ve helped over 40,000 Canadians. The back of the tote bags feature a disability term word cloud in the the shape of a heart.