Out-of-home advertising (OOH) refers to any form of visual advertising that is displayed outside of the home. This can encompass various mediums such as billboards, signs, transit shelter ads, and location-based ad media, such as those found in stadiums or theaters. Unlike online advertising, OOH advertising is not susceptible to ad blockers. Billboards, signs, posters, and digital screens cannot be blocked or hidden. They offer uninterrupted visibility and do not get lost beneath folds or suffer from a lack of exposure. In essence, OOH advertising is the perfect platform for conveying impactful and vibrant brand messages.
Despite tech giants like Facebook and Google dominating the online advertising realm, they still turn to OOH advertising when they want to promote their latest products or features. They invest in billboard ads across the globe to maximize their reach and impact.
Considering that the average consumer spends approximately 53% of their weekly active time outside of their home, OOH advertising can be argued as the most influential and effective medium for reaching and targeting a large audience. Additionally, it has been found to be the most effective offline medium in driving online activity, as revealed by a Nielsen survey.
From eye-catching creative to clear, clever messaging, I can generate effective OOH advertising that consumers will remember — even at 100km per hour.Find out how to be seen