Out-of-home advertising (OOH) is any visual advertising media found outside of the home. This can include billboards and signs, transit shelter ads, and location-based ad media like you might see at a stadium or in the theatre. Unlike online advertising, there are no ad blockers. Billboards, signs, posters and digital screens are unblock-able. There’s no fold to be lost beneath and no shortage of visibility. In other words, OOH is the ideal vehicle for the big, colourful messages that brands are trying to get out.
Tech companies like Facebook and Google may be leading the way in the world of online advertising, yet when they want to advertise their newest product or feature, they turn to OOH advertising, buying billboard ads around the world.
With the average consumer spending on average 53% of their weekly active time outside of their home, OOH advertising is arguably the most powerful and effective medium for reaching and targeting a mass audience. It’s also the most effective offline medium in driving online activity, according to the Nielsen survey.
From eye-catching creative to clear, clever messaging, I can generate effective OOH advertising that consumers will remember — even at 100km per hour.Find out how to be seen