People are still paying close attention to traditional media sources like newspapers and billboards. These sources continue have a massive impact on driving new clients towards your business as well as offering you a way to increase visibility aside from your online presence. In fact, according to a Nielsen survey, magazine and newspaper ads are still the most trusted form of paid traditional media in North America. And more than half of respondents in the survey said they trust traditional advertising platforms overall. Therefore, if done right, traditional advertising that combines a healthy mix of strategy and creativity can create a powerful tool of persuasion. Daniel Swanick’s traditional advertising services include: • Newspaper advertising • Magazine advertising • Direct mail (flyers, door hangers, post cards) • Out-of-home (OOH) advertising (billboards, transit ads, posters) • Packaging design • Vehicle wraps & magnets

Print is a sensory media experience and many people prefer it because of its tangibility. Of the reasons why people prefer print media has to do with the feel of the paper; having it in their hands means that the content is real and it exists. Thus, print remains the dominant traditional advertising medium. A good strategy for your business, when it comes to print, is to create brand awareness via traditional advertising and then capitalize on the recognition later using digital media. Traditional marketing campaign works best when print advertising is used in conjunction with other media as one element of an integrated solution. In fact, research has shown that adding print to the advertising media mix will increase the ROI of the overall campaign. Through compelling imagery, engaging copy, and skillful calls-to-action, I create print ads are designed to entice your consumers to experience all that your brand has to offer.

A power influencer, direct mail rank among the top 5 paid media for impacting purchase decisions and store selections. It’s an ideal way to promote your offers, your brand and increase traffic. According to Canada Post, 74% of Canadian consumers notice direct mail advertising. Did you also know that 86% of consumers will open mail that's personally addressed to them? Your business can get highly specific in targeting consumers. And with direct mail advertising, you can personalize your messages, offers and other information to get your ideal consumer. By including direct mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone.

Out-of-home advertising (OOH) is any visual advertising media found outside of the home. This can include billboards and signs, transit shelter ads, and location-based ad media like you might see at a stadium or in the theatre. Unlike online advertising, there are no ad blockers. Billboards, signs, posters and digital screens are unblock-able. There’s no fold to be lost beneath and no shortage of visibility. In other words, OOH is the ideal vehicle for the big, colourful messages that brands are trying to get out. Tech companies like Facebook and Google may be leading the way in the world of online advertising, yet when they want to advertise their newest product or feature, they turn to OOH advertising, buying billboard ads around the world. With the average consumer spending on average 53% of their weekly active time outside of their home, OOH advertising is arguably the most powerful and effective medium for reaching and targeting a mass audience. It’s also the most effective offline medium in driving online activity, according to the Nielsen survey. From eye-catching creative to clear, clever messaging, I can generate effective OOH advertising that consumers will remember — even at 100km per hour.