Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create millions of completely unique labels. Continue Reading..
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.