The Backroom Agency
Known for its world-renowned wineries, five-star hotels and inns, shops and restaurants, is the town of Niagara-on-the-Lake. With its long and rich history, the town wanted to modernize their brand to attract new and younger visitors to their businesses. However, this new modern branding would have to encompass all of the groups that are part of the Chamber of Commerce; those included their restaurant group Signature Kitchens, stores of the Landmark Shops, and Tourism of Niagara-on-the-Lake. Using their existing logos within the new branding, a simple and flat style was used as a base and the two were merged into one. The Tourism logo represents the rolling hill of a winery; and the Landmark Shops represents their cenotaph on the main street.