Your customers are more connected, informed and empowered than ever before. We live in a world where people search online to find the best products, services, or deals before making a purchasing decision. In 2016, the internet influenced sales to the tune of $2.1 trillion. Digital marketing allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads.
In order to reach these potential customers, you need to make a good first impression. And all impressions start with your website. Considering how ingrained smartphones are in our lives as both consumers and professionals, having your website look and function well on mobile as well as other platforms is an absolute must. In fact, consumers spend on average 69% of their media time on smartphones. They’re also likely to dismiss you entirely if they believe your website doesn’t reflect the kind of experience your business should offer.
Searching for a business online is a ubiquitous part of our daily lives. Thought there are dozens of search engines, Google dominates, but Yahoo and Bing also play a role in search marketing. Pay-Per-Click advertising (PPC) enables you to quickly reach a targeted audience and get immediate, measurable results. Social media, on the other hand, has become a major part of the online experience. People will flock to sites and apps like Facebook, Twitter, YouTube, Google+ and Pinterest, and it’s also essential that your business utilize these tools to market your brand.
Daniel Swanick firmly believes that every business has an opportunity to build a strong brand presence online. No matter what industry you’re in, savvy digital marketing can help you better understand and interact with your online audience. Daniel Swanick’s digital marketing services include:
Display advertising drives targeted visitors to their website using a variety of formats, including web banner, video, rich text, plain text and interactive ads. You can also target these ads in very specific ways. You can run them on websites that have content containing certain keywords that are relevant for your business. Or have your ads shown to specific audiences that you select based on their demographics, geography, interests, or by choosing specific websites to advertise on.
By advertising through social media, your business can leverage social media platforms to connect your product or service to thousands of people. Using highly targeted methods of social media advertising we can pinpoint the exact demographic and reach for your business at an affordable rate.
Newsletters, announcements, lead generation, sales and other email marketing will help your business speed up sales. When done right, email marketing campaigns are simple, efficient, cost-effective, and are read by relevant eyes. Daniel Swanick will develop engaging email newsletters and automation sequences to make your audience more likely to buy form your business.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. It’s a great way to bridge the gap between your email marketing, social media marketing, and to draw consumers to your website.
When you utilize proven copywriting techniques to create your online content, you’ll find readers will subscribe and share it with others. Using blogs, podcasts, video, and social media sites as a vehicle, Daniel Swanick will create right formula for your business to stand out, stay on top, and generate leads.