Amidst the hype surrounding the recent re-release of the Nike Mag self-tying shoes, BMW and PUMA have partnered up to create a pair of laceless shoes. These running shoes incorporate technology from BMW’s GINA Light Visionary Model concept car.
“The approach was to look at every aspect of making a shoe and try to reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise”, says Adrian van Hooydonk, Senior Vice President BMW Group Design.
The GINA Light Visionary Model was a concept car with a seamless fabric outer shell. It consisted of a flexible material stretched over a movable substructure, where functions were only enabled when actually needed. Based on the same concept, this laceless running shoe, called the X-Cat DISC, is extraneous done with flexible, ergonomic and lightweight GINA material. Thus allowing it to be absolutely wrapped around the runners feet. This unique automotive element has been re-engineered so that it safely allows the foot to breath and is more durable.
These laceless running shoes use rotating discs that pulls inner wires to tighten and open the shoe, instead of knots and laces. Inspired by interconnecting gears, the sole design provides engineered flexibility and interlinked stability. So, while it may not have flashing lights and wireless recharging like the Nike Mag, the X-Cat DISC retail at $135US in PUMA stores.
Are you going to purchase a pair for yourself? Share your thoughts on these laceless running shoes below.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.