Last month, McDonald’s unveiled new uniforms for its U.S. locations in 2017. And with that release, the new uniforms are prompting some online teasing; with comments saying the grey-toned shirts and aprons make employees look like they’re part of totalitarian regimes.
McDonald’s new uniforms were designed by fashion industry guru Waraire Boswell; who’s styled Hollywood bigwigs like Bruno Mars, Ellen Generes and Ryan Gosling.
Formerly a worker at McDonald’s, the designer explained, “I understand the design and functionality needs of the next generation of McDonald’s uniforms… I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence.”
The uniforms were developed based on feedback from employees and customers. And more than 70 per cent of employees said they would be proud to wear the new uniforms.
Time for another game of… "Am I a McDonald's Employee or an Imperial Officer Working on the Death Star?" pic.twitter.com/pXxX73FCvA
— Erik Davis (@ErikDavis) April 21, 2017
The jokes started after McDonald’s Corp. said the uniforms would start appearing in April. As expected, the internet found an opportunity to offer nuggets of wisdom in the form of memes. Among the comparisons being made to the dull new uniforms: characters from Star Wars and The Hunger Games, and even the North Korean government.
Have a look at the staff uniform redesigns from McDonald’s over the years, as well as more of Twitter’s most amusing reactions to the new look.
— McDonald's (@McDonalds) April 20, 2017
— UPROXX (@UPROXX) April 22, 2017
New McDonald's uniforms look familiar… pic.twitter.com/YLgBtPmvWl
— Matthew Dempster (@dempstermd) April 22, 2017
Trying to think where I've seen McDonald's new uniform before…
(This was really one after another on twitter.) pic.twitter.com/WmPfelokux
— Jared (@jmsoupie) April 22, 2017
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.