Wonderland Food & Equipment eCommerce website redesign
Client: Wonderland Food & Equipment
Agency: Eden Advertising
Project: Website Redesign
Wonderland Food & Equipment supplies carnival food favourites to arenas, festivals, theme parks and more; everything from popcorn and cotton candy, to nachos and candy apples, as well as packaging and equipment.
About the project
The client was looking to do a two-stage refresh/rebranding of their business in order to appear more fun, yet still remain professional. The first stage was to create a new logo design for their brand. Once that was created, the second stage involved choosing a colour palette around the new brand. Two web fonts that also reflected the new brand were selected to compliment the website redesign. The new website design incorporated these elements into a fun, friendly look and feel that works to sell products and equipment to existing customers, while drawing in new ones. The design was given shopping cart capabilities in the form of a “quote cart” that would allow users to add products in an eCommerce fashion. However, those users would receive an email with custom pricing.