Wonderland Food & Equipment logo design
Client: Wonderland Food & Equipment
Agency: Eden Advertising
The client was looking to do a refresh of their brand in order to appear more to their target audience. The new design needed to be fun, yet still remain professional for their B2B consumers. The choice of font was the best way to achieve this, followed by a colour palette consisting of pastel colours resembling cotton candy. And since popcorn was the most popular selling item of Wonderland Food & Equipment, it was the obvious choice for their new icon.