Before making a final purchasing decision, consumers search and research online to find the best products, services, or deals. And in 2016, the internet influenced sales to the tune of $2.1 trillion. Considering how ingrained smartphones have become in our lives, having a website look and function great on mobile and other platforms is an absolute must for businesses. However, having a great website is only part of the battle when getting users to convert. First you need to get their attention. display advertising enables you to quickly reach a targeted audience and get immediate, measurable results. Social media apps like Facebook, Twitter, YouTube, Instagram and Pinterest are also a great way that your business can reach potential consumers. And once you’ve reached those consumers, keep them coming back with email marketing campaigns.

Advertising on social media channels can be lower than search engine pay-per-click (PPC) campaigns. However, they are both a great way to build brand awareness, get conversions, and make sales. Search engine users are actively searching for what you have to offer and are more likely to become prospects or customers. Display advertising drives targeted visitors to your website using a variety of formats, including banner, video, and text. The benefit of both social and display ads is that you can target them in very specific ways. You can run them on websites that have content containing certain keywords that are relevant for your business. Or have your ads shown to specific audiences that you select based on their demographics, geography, interests, or by choosing specific websites to advertise on. By advertising through social media, your business can leverage social media platforms to connect your product or service to thousands of people. Using highly targeted methods of social media advertising we can pinpoint the exact demographic and reach for your business at an affordable rate.

Email marketing helps businesses connect with their audience to promote their brand and increase sales. And it’s one of the most cost-effective ways to do so. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they look for emails from their favourite stores. You can do a lot of things with emails, like sell products, share some news, or tell a story. Since presentation is everything, design is as much science as it is art, and I take the guesswork out of what can seem like the most challenging part of sending good emails.

Content marketing is all about creating and sharing valuable free content through blogs and social media to attract — and eventually — convert prospective consumers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you are educating people on your products or services and building trust enough for them to want to make a purchase. Content marketing is a great way to bridge the gap between your website, email marketing and social media campaigns.