Just in time for the holidays, KFC has unveiled a series of six new limited edition festive bucket design. Forgoing KFC’s typical festive campaign, this year they’ve decided to put their iconic bucket in the spotlight.
The integrated campaign is built around the idea that “those who roll together, feast together”. So, by collaborating with five artist collectives across the UK, the fast food chain redesigned the packaging for the iconic bucket.
Senior brand manager Jack Foley says, “The KFC bucket is all about bringing people together And at Christmas there is no better time for you to feast with your family; either modern or traditional. We wanted to capture the spirit of the modern British Christmas and the artist groups we chose perfectly represent all the different ‘families’ that are central to the festive period.”
The participating collectives employ various art genres, and comprise of 27-person team I Love Dust, comic press group Umpteen Press, writers and poets from Spit the Atom, imaginative designers from Shotopop, and mural painters Bread Collective.
The festive bucket designs will feature on all regular sized KFC buckets sold until 31 December 2017; the Bread Collective design will also be replicated for all Mighty Buckets and limited edition Festive Fries packaging. Have a look at more festive bucket designs below, as well as KFC’s campaign video.
Roll together, feast together
You can also take a look at a controversial KFC ad that nearly faced investigation.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.