KFC has created a vegan version of its signature fried chicken burger that will leave you licking your fingers. The Imposter Burger is made from meat substitute Quorn and is coated in the Colonel’s Original Recipe herbs and spices, with vegan mayo and lettuce, in a soft bun. The burger even mirrors the taste of the fast food chain’s crispy chicken burger.
If you are wondering what Quorn is, it is a meaty substitute that leverages fermented fungus for its protein. The Imposter Burger will also contain a respectable 18.8g protein, which although less than the 29.7g of its chicken counterpart, is a decent amount for a vegan patty and still a world-first for the American fast food chain. Nonetheless, the burger has been applauded by long-time critic and animal rights group PETA. The organization’s director of vegan corporate projects, Dawn Carr, said that the company is confident that the burger will be a big hit among vegans and vegetarians alike.
According to KFC, the burger is described as “a triumph of deception” and started being sold at selected restaurants in the UK on June 17th and will last four weeks.
Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland commented: “Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter — a vegan burger that the Colonel would be proud of.”
KFC is just the latest fast-food chain to jump on the meat-free trend in light of pressure from customers who want more animal cruelty-free and environmentally-friendly options to choose from.