App retention is like dating, so don’t end up a one-night-stand

In today’s mobile-first environment, every company seems to have a mobile app and everyone a genius mobile app idea. This is why it is not surprising that the app store is cluttered with underperforming applications by the millions. What might come as a surprise, however,…

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…

Quickshot photo app help you shoot better photos

There are times when editing you photos gives them that final boost to show their maximum potential; which takes time. That’s why Lightricks, the developers behind Facetune, Memoji and Enlight, has launched the Quickshot photo app.
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