I’m going out on a limb to say that we probably all love chocolate. Chocolate happens to be one of the most beloved food products in the world. From ice cream, to syrup, to bar; some of us probably eat it every day in one form or another. If you have a love for chocolate bars and an appreciation for art, then you’ll want to take a look at this.
The National Gallery Singapore is a new art museum in downtown Singapore. The gallery houses the largest, most comprehensive collection of modern South East Asian artwork in the world. They’ve recently partnered up with Vietnamese chocolate brand Marou to co-brand a range of artisanal chocolate bars for its museum store.
The packaging design for these beautiful chocolate bars is created by Ho Chi Minh City-based creative agency Rice Creative. Wrapped in authentic and traditional Vietnamese art, the chocolate bars are meant to reflect both Vietnam and the National Gallery’s stunning architecture.
They chose to feature Đông Hồ, a traditional print-making art form. Since the nature of Marou’s chocolate is handmade, it perfectly represents Đông Hồ. Hand-printed by artisans, they also feature motifs that are inspired by ancient Vietnam and modern Singapore.
Chances are that you won’t be throwing this chocolate bar wrapper away. Head over to Rice Creative to read more about this lovely packaging design project. Or you can check out chocolates that look like colourful paintings themselves here.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.