If you’re no longer interested in seeing certain content being repeatedly posted by Instagrammers you’re following, perhaps it’s time to unfollow those accounts. If you’ve had trouble scrolling through your entire following list to see who to remove, Instagram’s new feature will make the spring cleaning process easier for you.
Instagram has just launched “Following Categories,” which breaks down the accounts you’re following into those you see in your feed the most, and those you interact with the least. Thus, giving you an answer to the question “Who should I unfollow?”
“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change” said the spokesperson. “We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”
Users can remove accounts that no longer serve their interests, or weed out annoying accounts that fill up feeds. The new features show up in your Following list, where you can also now sort your followers by Oldest > Newest or Newest > Oldest. You can locate the unfollow feature by viewing your profile and then tapping “Following”. From there, you’ll see two new categories at the top: “Least Interacted With” and “Most Shown in Feed.” The accounts are suggested based on your activity from the last 90 days.
While Instagram is being praised for the unfollow update, don’t think for a second that they’re doing this out of the goodness of its heart. The more engaging your feed, the more you interact with the app; the more you interact with the app, the more ad revenue Instagram stands to make.