Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who are currently at risk of extinction.
Featured on the brand’s classic white polo, the limited edition collection—titled Save Our Species—marks a three-year partnership between Lacoste and the IUCN. Less than 2,000 shirts will be available in total, in a move that will see Lacoste replace its signature crocodile logo for the first time in its 85-year history.
“For the endangered species of this world, the crocodile abandons its ancestral place,” say Lacoste.
The new, limited edition logos are produced using the same green colouring and embroidery style as the crocodile logo. And the shirts will be sold for US$183 each on the brand’s website, with sales donated to the IUCN as part of the conservation campaign.
10 endangered species featured on Lacoste polos
The 10 animals featured are hand-selected by the IUCN, Lacoste and Paris agency BETC. Animals featured on the polo shirts include the Vaquita, a sea mammal with just 30 specimens remaining; the Burmese Roofed Turtle; the Northern Sportive Lemur and the Javan Rhino, of which there are just 67 specimens remaining. Here’s the full list of endangered species featured on the classic polos:
Javan Rhino
Burmese Roofed Turtle
California Condor
Sumatran Tiger
Northern Sportive Lemur
Cao Vit Gibbon
Kakapo Parrot
Saola
Anegada Ground Iguana
Vaquita
News of the campaign has proved hugely popular on social media; fans have been praising Lacoste for their conservational efforts and setting their sights on the ones they intend to purchase, expressing disappointment that they seem to have already sold out. However, If you’d still like to contribute to the worthy cause, you can donate via the Save Our Species website.
You can also take a look at this poster series on landmarks that no longer exist.
Source: http://www.adweek.com/brand-marketing/lacostes-iconic-crocodile-makes-room-for-10-endangered-species-on-brands-polo-shirts/