21
Mar

Lacoste replaces iconic crocodile logo with 10 endangered species

Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who are currently at risk of extinction.

Featured on the brand’s classic white polo, the limited edition collection—titled Save Our Species—marks a three-year partnership between Lacoste and the IUCN. Less than 2,000 shirts will be available in total, in a move that will see Lacoste replace its signature crocodile logo for the first time in its 85-year history.

“For the endangered species of this world, the crocodile abandons its ancestral place,” say Lacoste.

The new, limited edition logos are produced using the same green colouring and embroidery style as the crocodile logo. And the shirts will be sold for US$183 each on the brand’s website, with sales donated to the IUCN as part of the conservation campaign.

10 endangered species featured on Lacoste polos

The 10 animals featured are hand-selected by the IUCN, Lacoste and Paris agency BETC. Animals featured on the polo shirts include the Vaquita, a sea mammal with just 30 specimens remaining; the Burmese Roofed Turtle; the Northern Sportive Lemur and the Javan Rhino, of which there are just 67 specimens remaining. Here’s the full list of endangered species featured on the classic polos:

Javan Rhino

Limited Edition Lacoste Endangered Species Polos: Javan Rhino

Burmese Roofed Turtle

Limited Edition Lacoste Endangered Species Polos: Burmese Roofed Turtle

California Condor

Limited Edition Lacoste Endangered Species Polos: California Condor

Sumatran Tiger

Limited Edition Lacoste Endangered Species Polos: Sumatran Tiger

Northern Sportive Lemur

Limited Edition Lacoste Endangered Species Polos: Northern Sportive Lemur

Cao Vit Gibbon

Limited Edition Lacoste Endangered Species Polos: Cao Vit Gibbon

Kakapo Parrot

Limited Edition Lacoste Endangered Species Polos: Kakapo Parrot

Saola

Limited Edition Lacoste Endangered Species Polos: Saola

Anegada Ground Iguana

Limited Edition Lacoste Endangered Species Polos: Anegada Ground Iguana

Vaquita

Limited Edition Lacoste Endangered Species Polos: Vaquita

News of the campaign has proved hugely popular on social media; fans have been praising Lacoste for their conservational efforts and setting their sights on the ones they intend to purchase, expressing disappointment that they seem to have already sold out. However, If you’d still like to contribute to the worthy cause, you can donate via the Save Our Species website.

You can also take a look at this poster series on landmarks that no longer exist.


Source: http://www.adweek.com/brand-marketing/lacostes-iconic-crocodile-makes-room-for-10-endangered-species-on-brands-polo-shirts/

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

Comments ( 0 )

    Let people know your thoughts.

    This site uses Akismet to reduce spam. Learn how your comment data is processed.