04
Oct

LEGO launches fully functioning sustainable wind turbine

Playing with Lego just got better for the environment. After announcing its eco-friendly plant-shaped bricks made of sugarcane, LEGO has teamed up with Danish wind turbine manufacturer Vestas to create a wind turbine model made from sustainable bricks.

The turbine stands at nearly one meter tall and comprises of 826 pieces. The model also towers over a hill featuring its spruce tree made from this new plant-based plastic. The wind turbine has three adjustable blades that rotate via a motor and comes with built-in aircraft warning lights. And the best part is that the tiny motorized wind turbine actually works.

LEGO debuts functional wind turbine made from eco-friendly bricks

In a press release, LEGO announced that, “This latest instalment in the LEGO Creator Expert Series has been designed to provide a challenging and rewarding building experience […] with builders discovering a house complete with a furnished patio and a working porch light and powered wind turbine, as well as three LEGO Vestas servicemen Mini-figures and a LEGO dog.”

The turbine kit was reportedly made exclusively for Vestas back in 2008 and will now go on sale to the public on November 23.

LEGO debuts functional wind turbine made from eco-friendly bricks

Not only is the wind turbine itself a model of sustainable energy, but it was also created from LEGO’s new sustainable, plant-based bricks made from sugarcane. The LEGO Group aims to incorporate sustainable materials in its products by 2030 and packaging by 2025.

Tim Brooks, VP of Environmental Responsibility at LEGO Group, shared, “We strive to make a positive impact on the environment and are committed to climate action and to use sustainable materials in products and packaging.

“This wind turbine celebrates our first steps in bringing these ambitions to life and we hope it will inspire builders to learn about renewable energy.”


Source: https://www.lego.com/en-us/aboutus/news-room/2018/september/vestas-wind-turbine/

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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