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Snickers swaps out its name for hunger symptoms

You can now call out those friends who get irritable when hunger strikes by handing the a Snickers. Following the trend toward of personalized packaging like Coca Cola, Snickers is replacing its brand name on their packaging.

However, instead of personalizing each bar with a person’s name, Snickers packaging stays more in line with the BBDO New York and Mars’ edgy “You’re not you when you’re hungry” vibe.

Snickers swaps out its name for hunger symptoms

The Snickers bars will be customized with 21 different hunger symptoms and among them are some clearly disparaging ones. For example, you can give friends bars emblazoned with the words:

[cols]
[col class=”1/3″]

  • Cranky
  • Grouchy
  • Confused
  • Testy

[/col]
[col class=”1/3″]

  • Irritable
  • Impatient
  • Complainer
  • Whiny

[/col]
[col class=”1/3 last”]

  • Curmudgeon
  • Ornery
  • Snippy

[/col]
[/cols]

Those 11 are balanced out by 10 other bars which are a bit less insulting:

[cols]
[col class=”1/3″]

  • Rebellious
  • Feisty
  • Sleepy
  • Drama Mama

[/col]
[col class=”1/3″]

  • Loopy
  • Goofball
  • Forgetful

[/col]
[col class=”1/3 last”]

  • Dramatic
  • Princess
  • Spacey

[/col]
[/cols]

Snickers wants you to share the new Hunger Bars with friends, but preferably when they’re being annoying because they haven’t eaten.

“We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too,” says Snickers brand director Allison Miazga-Bedrick.

So, if your colleague being difficult today, go and grab him or her a Grouchy Snickers bar and call them out.


Source: http://www.adweek.com/adfreak/snickers-swaps-out-its-brand-name-hunger-symptoms-painfully-honest-packaging-167061

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