Snickers pokes fun at Photoshop fails in new ads

Having an ad in a magazine containing major photoshop fails might be a nightmare for many brands, but not Snickers. Its poorly edited ads, created by BBDO New York, were done intentionally.

While the front cover of Sports Illustrated’s Swimsuit Issue contains one of the three covers produced featuring plus-size model Ashley Graham, the back contains humorous Photoshop fails. The ad shows a model who’s been retouched almost perfectly, except for the stuff that that the designer screwed up because he or she was hungry, according to the brand message from Snickers.

“Photo retouchers get CONFUSED when they’re hungry,” says the headline, featuring one of the brand’s Hunger Bars, which have replace the Snickers name on the packaging.

According to Snickers there are 11 retouching errors in the image, and they’re asking fans to tweet @Snickers if they can find them all. I’ve caught 9 on my first pass, see how you do.


The message behind the imperfect visual is that “photo retouchers get CONFUSED when they’re hungry.”

Meanwhile, Snickers has also took over the inside back cover with another one of its Photoshop fails showing a model being overly windblown by a wind machine.


Source: http://www.adweek.com/adfreak/snickers-just-put-most-epic-photoshop-fail-back-sis-swimsuit-issue-169686

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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