The process from idea to design to final product is rarely a smooth one, especially when designers have to juggle what the Creative Director expects and the customer demands.
To show the process of how ideas comes to be, Paragon Innovations has created a witty comic that accurately describes the differences in how designers and clients perceive them. Using a tree swing as an example, the illustrations show how a project leader, analyst, business consultant, and others who are involved, perceive the client’s idea when coming up with a product.
For those who aren’t familiar with the process, it’s a good way to help you understand it. And for those who already go through it, you should get a chuckle from this comic. Take a look.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.