Planters kills off Mr. Peanut after 104 years

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died. Known for his top hat, black cane and eccentric monocle, the famous mascot sacrificed himself in what appears to be a traumatic road accident during a pre-Super Bowl ad.

The ad shows the famous legume involved in an accident in his Nutmobile, alongside Wesley Snipes and Matt Walsh. The footage then shows the trio ending up dangling from a tree branch due to their misadventure. The branch splinters as it couldn’t sustain their combined weights and save his friends, the mascot sacrificed himself and let go.

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104-years-old,” the company announced on Twitter. “He will be remembered as the legume who always brought people together for nutty adventures and a good time.”

Planters are encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to his funeral which was originally meant to air during the third quarter of the Super Bowl. However, due to the recent death of Kobe Bryant, the company has decided to hold off on airing the commercial. Regardless, news of the strange and sudden death quickly went viral this week. Verified Twitter accounts run by various well-known brands tweeted out their condolences, playing into a scenario that was likely carefully orchestrated by the Planters team.

Other brands such as Budweiser, Skippy and Toyota have also taken the opportunity to pay respects to the legume. The beer company shared a video of a cold beer alongside the caption “Pouring out for you” while Skippy gave a toast to him.

Some users, however, took this opportunity to roast the legume, creating memes that inject humour to its death. Check out the responses below.