Is out-of-home the future of video advertising?

While marketers begin to lose ground on TV and smart devices, other opportunities are opening up in DOOH.

Pepsi blurs boundaries with new coffee-cola drink

Need an afternoon pick-me-up? Pepsi Café has nearly twice the caffeine as regular Pepsi.

Words that matter in holiday marketing

Is your marketing calendar stuffed full of holiday-ready content ideas?

Boston Pizza delivers a carolling pizza box

Boston Pizza is delivering its Christmas Pizza in a box that sings Christmas carols.

6 ways to prepare your eCommerce site for the holidays

If your eCommerce site doesn’t run smoothly over the holidays, it's sure to spell trouble for your sales & reputation

Tips to optimize your next email marketing campaign

What can you do to compel your readers to open your email when they have dozens of others in their inbox?

Fashion retailer sells twigs for US$50 leaving Internet speechless

If you visit the website of fashion retailer Anthropologie, you’ll see a product called Birch Branch Bundle. Exactly what the name implies, this bundle of decorative twigs is not much different from what you’d find in your own yard.

KFC really wants a baby named Harland and is willing to pay

Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.

Burger King highlights gender discrimination pricing with ‘Chick Fries’

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a…

Google marketing overhaul could put marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.

Infographic: 32 tips for successful mobile marketing

Mobile devices have transformed the way people engage with brands. Not only do 80% of internet users own a smartphone, but they also spend 60% of their online media consumption time on mobile platforms. From opening your marketing email to reading a post on your…

Suit company loses thousands of online followers after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.
Categories
Archives