Tag: marketing

28
Nov

Fashion retailer sells twigs for US$50 leaving Internet speechless

If you visit the website of fashion retailer Anthropologie, you’ll see a product called Birch Branch Bundle. Exactly what the name implies, this bundle of decorative twigs is not much different from what you’d find in your own yard.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Aug

KFC wants you to name your child after Colonel Sanders

Future parents are getting a chance at US$11,000 to jumpstart on their future baby’s college education this September. The only catch is that they have to brand their child with the name Harland, after KFC founder Colonel Harland Sanders.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Jul

Burger King stunt highlights gender discriminatory pricing

Have you heard of the Pink Tax? It’s a term for the routine practice of charging more for products and services targeted to women than those targeted to men? Gender discrimination pricing has been around for years, but has gained more prominence lately thanks to a study showing just how common it is. That’s why, in its latest marketing stunt, Burger King decided to highlight the absurdity behind this gender discrimination pricing.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

12
Jul

Google's overhaul to its advertising services could put digital marketers out of business

This year is set to be an important one for advertisers currently using Google’s digital marketing services. On June 27 Google turned the digital marketing world on its head when it announced a complete rebrand of its advertising products.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
May

Infographic: 32 tips for successful mobile marketing

Mobile devices have transformed the way people engage with brands. Not only do 80% of internet users own a smartphone, but they also spend 60% of their online media consumption time on mobile platforms. From opening your marketing email to reading a post on your blog, users can access everything on both their small screens and desktop computers.Continue Reading..

Tony is a Content Marketing Specialist at Siege Media. Tony helps the team with content creation and promotion. With a passion for writing inherited from his grandpa and mother, Tony hopes to continue telling stories with his content to drive profitable traffic for clients.

28
Feb

Suit company loses thousands of online followers after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

31
Jan

KFC breaks gender barriers by introducing female Colonel Sanders

Last week, KFC launched its first ever female Colonel Sanders. In the chicken chain’s latest marketing campaign, they feature country singer Reba McEntire playing the iconic Colonel. However, rather than making Colonel Sanders a woman, they opted to have her dress up as a man, complete with beard and moustache.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Dec

What marketers need to know about mobile ad fraud

Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is to steal from advertising budgets.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

20
Oct

Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

11
Sep

Company makes humorous soaps for all types of people

Do you still use bar soaps or do you use a body wash? If you still use bars, then these products might be just what you’re looking for. And while the soap industry may not be known for its sense of humour, an American company is changing that.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

30
Aug

Controversial KFC ad will not face an investigation despite complaints

We all know that the meat we eat used to be a barnyard animal. And as both an Art Director and a farmer, I know that not a lot of people like being reminded of that fact. That, however, is some of the criticism behind KFC’s first ad from agency Mother, which recently won the account in a review that included 15-year incumbent BBH.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

22
Aug

Heinz creates Chicago Dog Sauce for the city that won’t use ketchup

People put a lot of things on their hot dogs in Chicago; the one thing they absolutely won’t put on is ketchup. Most Chicagoans opt for mustard, relish, onion and pickled condiments instead. Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.