Words that matter in holiday marketing
Is your marketing calendar stuffed full of holiday-ready content ideas?
Black Friday and Cyber Monday: What have we learned?
Boxing Day was once the time for shopping deals to be found, but that has changed. Black Friday, once a one day tradition for bargains, now stretches from American Thanksgiving until the following Monday, now referred to as Cyber Monday.
What shoppers want and where they’ll go to buy it
This year, the hope is the lower Canadian dollar will help convince both Canadians and Americans that the best deals lie north of the border.
