09
Dec

PANTONE reveals two ‘Colours of the Year’ for 2016

For the first time PANTONE, the global authority on colour, has announced two colours of the year for 2016. They are Rose Quartz and Serenity.

The tranquil, pastel colours themselves aren’t all that surprising, as both were on the list of most fashionable colours that PANTONE announced in September. According to PANTONE, Rose Quartz is a “persuasive yet gentle tone” that conveys compassion and a sense of composure. Serenity, on the other hand, is “weightless and airy”, evoking feelings of respite and relaxation, like an expanse of blue sky.

“As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colours that psychologically fulfil the yearning for reassurance and security are becoming more prominent,” says Leatrice Eiseman, the Executive Director of the PANTONE Color Institute.

With the ever increasing gender blur seen across fashion, and PANTONE’s 2016 Colour of the Year – the combination of Serenity and Rose Quartz – only accentuates this movement.

“This more multilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using colour as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to colour usage.”

pantone-colour-of-the-year pantone-colour-of-the-year-serenity pantone-colour-of-the-year-rose-quartz

You can visit their website to read more about the PANTONE colours of 2016 and guides for their usage. What are your thoughts on having not one, but two colours chosen?


Source: http://www.pantone.com/color-of-the-year-2016?from=hpSlider

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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