Sometimes, architectural influences seep past the walls and into other mediums. Adidas has borrowed from the grid designs of urban planning, architecture and nature, once featured in its silhouettes from the 80s. Their new footwear, the Deerupt, embraces a fresh take on the concept for 2018.
The footwear, which has been bestowed the tagline “Disruptively Simple,” flaunts a bold yet minimalist design that takes the grid and stretches it across the entire shoe; exaggerating proportions and playing with perspectives, it uses vibrant colours to turn the grid into a modern Adidas motif.
According to Adidas, the Deerupt was designed with a strong visual identity and that simple authenticity provides maximum impact. Its ultra-lightweight body comes with knit uppers blanketed by flexible netting, as well as zoned foam pockets that line its interiors for extra comfort.
Adidas has teased the model on social media recently by showing how a trio of old running styles from 1979, 1981 and 1985 all take on a similar grid form. The 2018 version accentuates that grid, working to celebrate the style. They’re available on adidas.com at US$100 now, so check them out for yourself. The Deerupt comes in a Solar Bird colour that also harks back to the Adidas archive by mixing two iconic adidas colour schemes, Solar Red and Bluebird; more colours are expected soon.
For more from Adidas, take a look at these beer and vomit-proof shoes for Oktoberfest.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.