Adidas announces first 100% recyclable running shoe
The Futurecraft.Loop is Adidas' first shoe that can be completely remade into another high-performance shoe.
Bold yet minimalist Adidas footwear inspired by architecture
Sometimes, architectural influences seep past the walls and into other mediums. Adidas has borrowed from the grid designs of urban planning, architecture and nature, once featured in its silhouettes from the 80s. Their new footwear, the Deerupt, embraces a fresh take on the concept for 2018.
Adidas beer and vomit-proof shoes for Oktoberfest
Oktoberfest, originally a Bavarian event, is now celebrated the world over; being loved for its endless flow of German beer, traditional food, and all-around good times. So, if you’re looking for the perfect shoes to match your lederhosen at Oktoberfest, Adidas has the pair for you.
Student commercial goes viral after being ignored by Adidas
Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short.
