Do you like to pair up your beef with a rustic red wine? If so, then you can now fancy up your dining experience at Burger King Spain with this specially brewed Whopper Wine–a limited release that the fast food giant is launching to celebrate their 40th year in Spain.
Burger King opened its first European store in Madrid back in 1975, and to celebrate the creative agency for Burger King Spain, La Despensa, has decided to create a unique wine that complements their iconic Whopper burger. The proprietary, flame-broiled wine–yes, that’s right–is locally produced in Spain, and marks Burger King’s first foray into a branded adult beverage. It’s unclear if Whopper Wine will make it on the menu long-term, but for now customers can get their hands on an entire case by winning a contest in which they’re asked to submit a Burger King-themed memory.
The packaging is based on the colours of the ingredients of the iconic Whopper, which it has produced to reflect the character of Spanish wine. The minimalist design joins the tradition of wine in Spain and the innovative character of Burger King, creating a unique product both in its design and in its flavour–respecting all the traditional process of elaboration, bottling and labelling of a premium wine.
When the chain opened their first locations in Spain, they immediately offered wine to appeal to local tastes and have been doing so ever since. Back in the US, BK has announced plans to open Whopper Bars to serve beer alongside their burgers–all part of a larger trend in the fast food industry to attract an adult clientele with alcohol.
Do you think that’s interesting? Check out how you can smell like a Whopper.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.