Do you like your beer? I do–especially in the summertime. Now you can start your day with beer and not even have to consume it. Copenhagen-based Carlsberg Laboratory has introduced an all-new line of grooming products for men that are made from beer.
Developed in collaboration with Danish cosmetics company, Urtegaarden, the natural ingredients (barley, hops & yeast) are rich in vitamin B and silicium–both of which are said to have beautifying properties for both hair and skin. The limited Beer Beauty edition consists of shampoo, conditioner and body lotion. These products contain 0.5 litres of Carlsberg beer freeze-dried and blended with organic ingredients.
A survey conducted by Epinion about men’s grooming habits in the UK showed that 65% of men are daily groomers. Even though more than half the men surveyed spend over 15 GBP a month on grooming products, close to half still use their girlfriends’ or wives’ grooming products on a weekly basis.
“People sometimes say that men don’t care too much about grooming, but the survey tells a different story. Men do care about looking good, but they often seem to lack alternatives to the more female-friendly beauty options available. And what better way to give them just that, than to introduce a grooming series made from beer?” says Zoran Gojkovic, Director of Research, Carlsberg Laboratories.
I don’t know if this would be good for going to work on a Monday morning–maybe it’d be more of a weekend thing. You can purchase the products here, but remember to groom and shower responsibly!
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.