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Coca-Cola’s Marvel-themed cans for Super Bowl teaser
Coca-Cola is partnering with Marvel for a Super Bowl spot, as confirmed by Adweek on Friday. Adweek received a package Wednesday containing co-branded mini-cans of Coke.
The red boxes of mini coke cans featuring minimalist illustrations of the Avengers, including favourites like Black Widow, Captain America and Iron Man. Interestingly, their eyes are formed by silhouettes of their associated icons — for example, Captain America’s eyes feature his famous shield. Attached to the box was a note that read, “02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold.”
Marvel’s Super Bowl spot
In a 60-second spot titled “Coke Mini”, which debuted during the second quarter, two Marvel superheroes — the Incredible Hulk and Ant-Man — clash in a quest for the icy-cold refreshment of a Coca-Cola Mini Can.
Ant-Man, voiced by actor Paul Rudd, is caught snatching the last Coca-Cola Mini Can from the fridge in Dr. Bruce Banner’s lab. An angry Dr. Banner turns into the Hulk and pursues Ant-Man throughout the city. Cornered in an alley after a high-energy chase, Ant-Man surrenders and helps Hulk, whose fingers are too big to open the Coca-Cola Mini Can. Both savour the prize.