Coca-Cola & Carlsberg are making the switch to plant-based bottles
Thanks to a biochemicals company in the Netherlands, plant-based bottles could soon replace plastic ones.
Coca-Cola uses optical illusion so you see its iconic bottle
Coke believes it’s so iconic that our brain needs little to feel it — and to desire it.
Coca-Cola transforms logo to point to recycling bins
Coke uses its logo to point people to the nearest recycling bin to place their bottles and cans.
Coca-Cola to launch its first alcoholic drink
Coca-Cola isn’t just about soda, they sell many different beverages including water, flavoured sugar water, milk, iced tea and more. In fact, in the early days of the company from 1886 – 1929, Coca-Cola even had cocaine in it. However, alcohol has never been on that…
London studio teams with Coca-Cola to create bottle cap emojis
It’s easy to dismiss emojis; silly faces and undefined symbols that are a language on their own and only for teenagers. However, it’s important to know that many written symbols from today date back to ancient Egyptian hieroglyphics. Emojis transcend borders, languages and technology. And the emoji language is…
Diet Coke prints millions of unique labels for new campaign
Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create…
Coca-Cola 12-pack packaging transforms into VR viewer
Coca-Cola turn some of their cardboard packaging into VR viewers for your smartphone.
Coca-Cola’s Marvel-themed cans for Super Bowl teaser
Coca-Cola is partnering with Marvel for a Super Bowl spot that will air during the second quarter.
If logos were honest about the brands they represented
Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were…
