When you think of food, how it tastes is probably top of mind. However, people also buy food because of how it looks; the packaging, colours, even how it’s displayed.
Adam ended up going far beyond producing a merely satisfactory piece of work. The end result is one that’s drastically different from the chocolate bars found on the market today. Rather than designing the chocolate bar with traditional square pieces, he created a 3D geometric pattern that adorns the surface of the bar. Thus, making it both actual candy and beautiful eye candy at the same time.
This beautiful geometric chocolate bar makes for a highly creative visual branding identity for the Beau Cacao. Despite the creative geometric shapes on the bars, they are still designed in such a way that they can easily be broken apart during consumption.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.