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KFC embraces zero waste movement with edible wrappers
3.5 million tons of plastic and other solid waste are generated each day across the world, according to researchers. Yet, there are a growing number of companies and people who are joining the zero waste movement.
While cafés, supermarkets and fast food restaurants around the world are now looking to minimize waste by doing away with straws and single-use plastic bags, KFC in Hong Kong is now doing its part by offering entirely edible wrappers.
Tweeted out by marketing agency Ogilvy, KFC’s new wrapper is prepared with edible rice paper—an ingredient commonly used in parts of Asia. The solution essentially solves two problems: it reduces waste and allows for a less messy eating experience. Available for a limited time, the unconventional food wrapper will pair with KFC’s bunless Double Down sandwich.
Title: Edible Wrapper
Client: KFC
Office: Ogilvy Hong Kong
Year: 2018More featured design work here: https://t.co/plNvU4NFAw#ClientWork pic.twitter.com/v194RGCVfV
— Ogilvy (@Ogilvy) October 15, 2018
KFC’s edible wrappers boast bold designs in red, black and white colour schemes, printed with edible ink to help keep everything neatly contained. Calling them “200% edible”, the brand is experimenting with this concept across Asia, but no word on the packaging making it’s way to North America.
Not their first attempt to introduce edible creations, KFC has previously created everything from chicken-flavoured nail polish to beverage cups made out of biscuits. While you wouldn’t think of KFC as a “sustainable business”, even they’ve woken up to the realization that their waste streams need to be fixed.
Source: https://www.trendhunter.com/trends/edible-wrapper