If you’re a fan of KFC chicken, then you’ll want to keep reading. While other fast-food restaurants try to push the boundaries with spicy burgers or chicken fries, KFC has branched out into the world of beauty products. KFC Hong Kong has brought the company’s “Finger Lickin’ Good” tagline to life by launching an edible nail polish.
KFC’s advertising agency Ogilvy & Mather worked closely with the food technologists at McCormick — the company responsible for KFC’s secret 11 herbs and spices — to create the edible nail polish based on the chain’s two most popular recipes, Original and Hot & Spicy.
The nail polish is sourced from natural ingredients so the shelf life isn’t long; it uses no preservatives and it’s non-toxic bits. KFC’s edible nail polish is applied like regular nail polish: simply apply and dry. The only difference is that once it’s applied you lick it off and apply again… and again and again.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish… this campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong,” said John Koay, Ogilvy & Mather Hong Kong’s creative director.
Unfortunately, the nail polish is currently available in select quantities for this campaign. Therefore fans can vote for their favourite flavour on Facebook with the winner being made available at KFC restaurants across Hong Kong. For more information, the brand has also released on online music video around about project, which you can watch below.
What are your thoughts? Would you like to see this product on North American beauty store shelves? Or perhaps you’d prefer their sunscreen?