If you’re a fan of KFC chicken, then you’ll want to keep reading. While some fast food restaurants try to push the boundaries with spicy burgers or chicken fries, KFC has taken things to a whole new level.
Bringing its ‘Finger Lickin Good’ tagline to life, KFC Hong Kong has launched an edible nail polish. KFC’s advertising agency Ogilvy & Mather worked with the food technologists at McCormick (the company responsible for KFC’s secret mix of 11 herbs and spices) to create the edible nail polish, based on the two most popular recipes, Original and Hot & Spicy.
“It is sourced from natural ingredients so the shelf life isn’t long,” John Koay, Ogilvy & Mather Hong Kong’s creative director told CampaignAsia. “There are no preservatives, not toxic bits, it’s all natural ingredients.”
KFC’s edible nail polish is used like regular nail polish; simply apply and dry. The only difference is that you then lick it off and apply again… and again and again.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish…this campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong,” explained Mr. Koay.
While the nail polish is currently available in select quantities for this campaign, fans can vote for their favourite flavour on Facebook, with the winner being made available at KFC stores in Hong Kong. The brand has released on online music video around the project, which you can watch below.
What are your thoughts? Would you like to see this product on North American beauty store shelves?
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.