It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.

How to start marketing with little to no budget

Unfortunately, starting out really isn’t as easy as becoming an overnight sensation. As much as we think and hope that our product or service will be an instant hit, that doesn’t happen. When it comes to getting your name out there, startup marketing is a…

The rise of silent storytelling from Facebook’s autoplay videos

When you’re on the computer, either at work or later at night, visiting websites that blast loud autoplay videos when you forget your volume setting can prove to be quite annoying.

Creating better blog graphics, even if you’re not a designer

Humans rely on visual cues for nearly everything. In fact, 90% of information transmitted to the brain is visual, and our brains can process images 60,000 times faster than text. That means for a bloggers and content marketers, blog graphics are an important part of…
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