Mobile devices have transformed the way people engage with brands. Not only do 80% of internet users own a smartphone, but they also spend 60% of their online media consumption time on mobile platforms. From opening your marketing email to reading a post on your…
Mobile ad fraud continues to be a detrimental problem for marketers and the entire digital advertising ecosystem. For those not familiar, mobile ad fraud happens when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. Their objective is…
Do you know the difference between responsive design and adaptive design? There’s some argument over whether responsive or adaptive designs are better. Regardless, responsive design is the solution most chosen for multi-screen problems. That means designers need to become familiar with the concepts and basic principles for responsive…