If your advertising is really good, people will try to copy you. And if you’re ad is a little over the top, you’ll start to get a few parodies. Take Apple, for example, and Shinola’s parody of the Apple watch.
In a time when a company’s brand is seemingly more important than its products, there’s emerged a trend where advertisers slap together a stock footage. This brand video highlight reel is designed to emotionally connect consumers to a giant corporation.
For the past decade I’ve been working as both a freelance and in-house Art Director / Senior Graphic Designer in the Greater Toronto Area. Collaborating with copywriters, web programmers, and marketers, I enhance client brand strategies and communicates the essence of their business through every concept.