It’s a fine line between creepy and creative advertising

Is consumer privacy dying? The short answer is no. In the data-gathering industry, most companies recognize consumers’ privacy concerns and engage in responsible data management. However, brands are starting to push the boundary between creepy and creative by using consumers personal info in their advertising.
Read More
Daniel Swanick
January 25, 2018
Marketing

Diet Coke prints millions of unique labels for new campaign

Diet Coke sales keep falling, but the marketing investment behind the struggling soda keeps flowing in the US this year. Coca-Cola put significant media support behind the launch of a new Diet Coke packaging design program. Diet Coke’s fun new packaging stunt uses HP Indigo digital printing technology to create…
Read More
Daniel Swanick
September 20, 2016
Food & BeverageMarketing

The world’s most expensive cupcake costs $900US

I’ve previously featured the most expensive doughnut – which costs a whopping $1825CDN. Keeping with pastries, Lisa Sanguedolce, owner of Le Dolci bakery, has created the most expensive cupcake; beating the previous record holding $764CDN cupcake with her $982CDN creation.
Read More
Daniel Swanick
August 13, 2014
Food & Beverage
Categories
Archives