The 6 steps to creating a captivating personal logo
There’s a lot to remember when it comes to designing a logo — especially a personal one. While creating a logo for yourself should be easy, since you know who you are and what you like, that’s unfortunately what makes creating a good personal logo design so difficult. Chances are you’ll have too many option and struggle to pick one consistent message for your logo. Or maybe you take the “personal” part a little too seriously. What then?
There are a lot of designers that can create amazing logo designs that show off their style and individuality, but they lack the substance customers want to see in a brand. Having a personal logo that will make even your friends jealous will position you a cut above. However, it needs to showcase your individuality and convey what you stand for. So to help us out, Company Folders has put together this infographic detailing the six steps to creating a captivating and memorable brand logo for yourself. Take a walk through all the steps to creating a personal logo and make sure you don’t forget anything important. The infographic also offers tips on how your logo should appeal to your desired target audiences, while matching it with your personality.
How to create a personal logo that makes your friends jealous
- Write a creative brief
- Specify your name
- Find inspiration
- Refine your concept
- Select your brand colours
- Evaluate results
Writing a creative brief for your logo
When you sit down to come up with a brief for the project, here are a few things you should do and questions to ask yourself:
- Create a summary of personal brand
- Choose the image or tone you wish to convey
- Who is your target audience?
- Create an overview of your competitors/peers
- When is it due?
- What’s your budget?
Specify your name
There are several ways in which you can use your name in a personal logo:
- Your full name
- Single name — either first or last name
- Your initials
Find inspiration to create your personal logo
You can start by browsing the personal logos of others in your industry through sites like Behance or Pinterest. Find the hidden words or meaning within your name and play off of that. If you’re stuck, you can always ask a friend or family member for a word that best describes you. Try incorporating elements related to your work and hobbies or use your physical appearance for inspiration. Once the ideas start flowing, use a pencil and paper to start sketching out your ideas.
Now start refining your design
- Consider your target audience
- Keep it simple
- Avoid obvious clichés
- Make it evergreen; don’t chase trends
- Employ shape, font and colour psychology
- Maintain proper balance
- Make sure it matches your personality
- Ensure that your design works in grayscale
Select your brand colours
Evaluate the results of your personal logo design
Once you’ve refined your design, take some time and step away to decompress. Come back later with fresh eyes and then take another look at what you’ve created. Go back to your creative brief and ensure that you’ve met all of your goals. Make whatever edits you deem necessary and then finalize your design.