18
Aug

Award winning ads show how humans are getting dumber

Our world is populated by different kinds of people, all with hugely varying levels of intelligence. And while most consider themselves intelligent, it can be very hard to get an accurate assessment of our own intelligence. After all, our thoughts tend to sound smart in our own head.

It’s amusing how, in spite of humanity’s numerous technological advances, it sometimes feels like humans are getting dumber. Of course, some might even blame our technology for making us dumber. However, in these two spots for media company Film Suez, ad agency The Community cleverly depicts the stupidity of humans in a battle of common sense versus idiotic goals.

Take a look at the campaign below, which bagged a bronze Lion in Film at Cannes.

Tuna

Slumber

For another look at people’s strange logic, check out that of a graphic designer.


Source: http://www.adweek.com/creativity/these-two-well-written-ads-perfectly-show-how-humans-are-getting-stupider-by-the-day/

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