“If Carlsberg did erotic drama, it would be the best in the world. Probably.” Produced by ad agency 72andSunny and production company MacGuffin Films, Carlsberg’s latest ad series is part of the beer brand’s signature “If Carlsberg Did” theme.
Carlsberg doesn’t do things half-ass, so if the Danish brewer is going to do something, it will make it the best in the world—at least, according to this new ad admitting that might not actually be true at all.
“Carlsberg beer is made by natural, unique ingredients, and MacGuffin have helped us make these come to life in a refreshing and indulging way. Hereby, the beer itself is put on a pedestal, just where we think it should be. Probably,” says Carlsberg director of strategy and innovation Didrik Fjeldstad.
Check out the ‘world’s most NSFW’ erotic drama below and other commercials here.
What do you think of these ads? Are they ‘the best in the world?’