Tag: Ogilvy Bangkok

31
Jul

LEGO builds its way to award-winning campaign at Cannes festival

After a decade of being nearly forgotten, LEGO has rebuilt itself into a global toy juggernaut. Fuelled in part by The LEGO Movie‘s popularity, the company surpassed rival Mattel to become the biggest toy manufacturer in the world. The LEGO bricks are available in 53 different colours, with 19 billion elements produced every year. And more than 400 billion LEGO bricks have been produced since 1949.Continue Reading..

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