The easy answer is that the best times to post on social media are when the people you want to see the content are on the network. However, each social network has its own best practice. Data from 16 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.
One of the reasons people and businesses are active online is that they want to be seen and heard. Different businesses may find different days and times work best for them. In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the region you’re targeting, the content of your post, and your goals. So when should you upload a well thought-out status on Facebook, or send a dog filter selfie on Snapchat?
Content marketer Brafton has created an animated infographic that suggests the best times to post on eight of the top social networks. Take a look.
The best times to post to the top 8 social platforms
Developing a social media strategy that reaches the right customers on the right networks shouldn’t have a “one size fits all” approach. Here are the best times to post your content on each of the most popular social platforms for ultimate success.
Thursday to Sunday: 9:00am or 1:00 to 3:00pm. The world’s most popular social network; posting here is best near the end of the week in mid-morning or early afternoon.
Wednesday: 12:00pm or 3:00 to 6:00pm. The mid-week mark is best for sending out tweets. Aim for the afternoon for a boost in follower engagement.
Tuesday to Thursday: 12:00 to 5:00pm. As you’d expect, LinkedIn is best used during business hours.
Monday to Friday: 12:00 to 1:00pm. Instagram users are more likely to check the photo and video app throughout the workweek during their lunch hour.
Saturday to Sunday: 9:00 to 11:00am. Or Thursday to Friday in early afternoon also works for reaching viewers.
All week: 10:00pm to 1:00am. Snapchat is a nocturnal app, with users constantly accessing the platform throughout the week.
Saturday to Sunday: 2:00pm, 9:00pm, or 2:00am. Weekends are best for getting posts in front of Pinterest users.
Sunday: 10:00pm. Tumblr is considered for the night owl, with Sundays being best for uploading blogs, photos and videos.
Of course this infographic is only to help you decide when to post and is by no means for everyone. To figure out your own best times to post content, first take a look at the social platform demographics and your target audience. Adults who work the typical 9-to-5 job might be more likely to be online in the morning; whereas college kids might stay out late, pulling all-nighters and be more active during those off hours.
If you’ve got followers from all over the world, then posting at specific times of day may not get you the same results. Therefore, make sure you pay close attention to any increases in interaction when you post at certain times of day. No matter what the research says about optimal times and days to post, what ultimately matters is the behaviour of your own followers. For more social media tips, check out how to manage negative comments.
Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.