During last month’s Milan Design Week, Pepsi unveiled Mix It Up — an interactive immersive space dedicated to design collaborations and exhibitions. Among the many pieces on display was a series of sleek aluminum bottles labelled “The Prestige Bottles”.
Created by New York designer Karim Rashid, the sleek aluminum prestige bottles come in various colours and patterns for Pepsi, Pepsi Light (Diet Pepsi) and Pepsi Max. The Prestige Bottle shape reflects the Pepsi heritage by acknowledging prior classic glass designs in their most recognizable and simplified form. The smooth aluminum finish is cool to the touch, which is meant to showcase the ice-cold refreshment of the Pepsi inside. On the outside, subtle graphic patterns and vibrant colours capture the eye, helping to differentiate between the variations of the brand. The clean shape of the bottles allows for countless designs to be incorporated in future iterations of the Prestige Bottle.
“The bottle that we did, which was a four-year project, is very complex,” explained Karim. “The technology to produce it is all new, even just the feeling of the bottles themselves, everything has to be completely reconsidered when you go on a big shift like that.”
Karim currently has over 3,000 designs currently in production, from sneakers to soap bottles. He’s even worked with luxury brands like Veuve Clicquot, Alessi, and Kenzo. But designing a new bottle for Pepsi was a true dream come true for Karim. He wanted to follow in the footsteps of his childhood idol, French industrial designer Raymond Loewy; the person responsible for the redesign of Coca Cola’s iconic contour bottle.
Karim also made accessories to complement the Prestige Bottles such as an ice bucket, glassware and a tray. To display the new bottles during the Mix It Up exhibition, the bottles were placed in transparent capsules between blue stalagmites and stalactites.
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