Boost website conversions using colour psychology

The simple use of colour can either create a positive or negative user experience.

800 colourful umbrellas float above Paris passageway

Featuring 800 brightly coloured open umbrellas, the Umbrella Sky Project appears to float in the air.

9 logo trends to keep an eye out for in 2019

A new year brings new opportunities, a fresh start, and new logo trends.

7 web design trends that could shape 2019

2019 web design trends are expected to see aesthetics and technology come together like never before.

The important meaning behind Pantone’s 2019 Colour Of The Year

Following 2018's intense and dramatic Ultra Violet, this year's colour is a life-affirming shade of orange with a golden undertone that's decidedly more natural than last year's choice.

Pantone’s new colour finder helps you find the right hues

Pantone has been a colour leader for a while now, but as designers, there are great many advantages of using Pantone as a colour guide. Designers routinely undergo multiple handovers each time they work on a project, and earlier this year, the company promised to simplify work processes for…

Are you visually astute? Take the Pantone Colour IQ Test

Do you have a sharp eye for colour? Now you can find out for sure, because Pantone has launched a Colour IQ Test that allows you to discover your level of colour vision.

Pantone unveils 2019 Spring/Summer fashion trend report

Every year the team at the Pantone Color Institute comes out with its fashion trend report; an overview of the top colours showcased by fashion designers at New York Fashion Week that’ll be featuring in their collections for the upcoming season.

Dichroic installations reflect a rainbow of colours in the light

A rainbow is a beautiful, natural phenomenon which continues to inspire people in many ways. It has also inspired scientists and artists alike to further explore the nature of colour and light and how they are connected.

For the love of colour: Now you can put on Pantone socks

Aside from keeping you up-to-date on the latest colour trends and foods inspired by various hues, Pantone has started producing fashion.

Blue, the most popular colour on the internet

The web is a very blue place, and not metaphorically, either. The Internet’s most heavily trafficked websites are literally coloured with nearly twice as many shades of blues as that of yellows and reds, and three times as much greens. But is the colour blue enriching…

2 colours that research says will make you smarter and more creative

Colour can produce mental and emotional effects on sighted people in all facets of life. Red, blue, yellow and green all relate respectively to the body, mind, and emotions. You may know how to appear smarter in emails or meetings, even ways to be creative. However, scientists…
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