Giant London billboard knows your car, even how you’re feeling

Many drivers and pedestrians have become used to tuning out billboard advertisements. But what if those billboards could serve up ads to you based on your vehicle, or even how you’re feeling? One London billboard is trying just that.

Spotify’s OOH campaign reveals its users’ most embarrassing listening habits

Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.
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